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Trust Us, We're Experts! - Sheldon Rampton & John Stauber [epub]

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  Trust Us, We're Experts! How
Industry Manipulates Science and Gambles With Your Future
  
  Fearless investigative journalists Sheldon
Rampton and John Stauber (Toxic Sludge Is Good for You! and Mad Cow U.S.A.) are back with a gripping
exposé of the public relations industry and the scientists who back their business-funded, anti-consumer-safety
agendas. There are two kinds of "experts" in question--the PR spin doctors behind the scenes and the "independent"
experts paraded before the public, scientists who have been hand-selected, cultivated, and paid handsomely to promote
the views of corporations involved in controversial actions. Lively writing on controversial topics such as dioxin,
bovine growth hormone, and genetically modified food makes this a real page-turner, shocking in its portrayal of the
real and potential dangers in each of these technological innovations and of the "media pseudo-environment" created to
obfuscate the risks. By financing and publicizing views that support the goals of corporate sponsors, PR campaigns have,
over the course of the century, managed to suppress the dangers of lead poisoning for decades, silence the scientist who
discovered that rats fed on genetically modified corn had significant organ abnormalities, squelch television and
newspaper stories about the risks of bovine growth hormone, and place enough confusion and doubt in the public's mind
about global warming to suppress any mobilization for action.
  
  Rampton and Stauber introduce the movers
and shakers of the PR industry, from the "risk communicators" (whose job is to downplay all risks) and "outrage
managers" (with their four strategies--deflect, defer, dismiss, or defeat) to those who specialize in "public policy
intelligence" (spying on opponents). Evidently, these elaborate PR campaigns are created for our own good. According to
public relations philosophers, the public reacts emotionally to topics related to health and safety and is incapable of
holding rational discourse. Needless to say, Rampton and Stauber find these views rather antidemocratic and intend to
pull back the curtain to reveal the real wizard in Oz. This is one wake-up call that's hard to resist. 						

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